I've been on the other side of the table.
I worked in agency and e-commerce before founding Lume, a company I led for 8 years. After an M&A with Web Estratégica, I spent nearly 3 years as an executive leading Sales and Customer Success, designing strategies and relationships for some of the biggest brands in the country.
In 2025, I had my first exit. In 2026, I founded Aurora Ad.ventures to help other founders and C-levels with the experience, network, and methodology I built along the way.






Designer
Projects for Caixa Econômica Federal and Portal Terra.
Cadastra Agency
Creating and delivering campaigns and digital projects.
Loja Renner e-commerce
Operations and growth in digital retail.
Founded Lume
8 years leading the company's growth.
M&A with Web Estratégica
Nearly 3 years as an executive, leading Sales and CS.
First exit
Meaningful exit. Time to think about what comes next.
Aurora Ad.ventures
Advisory, curation, and research on one platform.