About

I've been on the other side of the table.

I worked in agency and e-commerce before founding Lume, a company I led for 8 years. After an M&A with Web Estratégica, I spent nearly 3 years as an executive leading Sales and Customer Success, designing strategies and relationships for some of the biggest brands in the country.

In 2025, I had my first exit. In 2026, I founded Aurora Ad.ventures to help other founders and C-levels with the experience, network, and methodology I built along the way.

Anderson Fagundes speaking on stage at Content Experience
Experiences that shaped me
Anderson Fagundes at SXSW 2025 in Austin
SXSW 2025 — Austin, TX
Web Estratégica team at a marketing conference booth
Web Estratégica team on the road
Anderson Fagundes running a training session with a growth team
Training growth teams
Anderson Fagundes in front of the Texas Capitol in Austin
International immersion
SXSW 2025 Interactive badge with the name Anderson Fagundes
SXSW Interactive
Timeline
2008

Designer

Projects for Caixa Econômica Federal and Portal Terra.

2010

Cadastra Agency

Creating and delivering campaigns and digital projects.

2013

Loja Renner e-commerce

Operations and growth in digital retail.

2014

Founded Lume

8 years leading the company's growth.

2023

M&A with Web Estratégica

Nearly 3 years as an executive, leading Sales and CS.

2025

First exit

Meaningful exit. Time to think about what comes next.

2026

Aurora Ad.ventures

Advisory, curation, and research on one platform.

"Relevant brands don't come from media.
They come from clarity, repeated over time."