From click to revenue: a real-time map of your entire business
A connected view — from traffic acquisition channels, through conversion and sales, to revenue by product or service. It is not a static spreadsheet: it is a product that integrates your data sources and updates this map in real time, so you can see exactly where to optimize.
A tool, not a presentation
Most growth diagnoses become a PDF that no one opens after the first meeting. Revenue Tree is different: it integrates the tools your company already uses — ads, website, CRM, support, billing — into a single visual tree, from the first click to recognized revenue. With this live view, it becomes clear where the gaps are and what to do about them.
One method, two fronts
Strategic diagnosis
- Immersion in the business — mapping the full chain, from product or service to revenue, starting with traffic generation in each channel. This requires real immersion, collaboration from involved teams, and access to structured company data.
- Building the visual funnel, from click to revenue — connecting data sources and adapting the model to the specific reality of the business.
- Identifying the main gaps — the points with the highest potential to increase revenue with the lowest effort. Prioritization, not a list of everything that could be better.
- Translating the overall goal into goals per area — how much each team needs to grow in volume or improve in conversion for the company to reach its overall target.
Execution and governance
- Organization and distribution of goals per team — each area knows exactly what it needs to hit, with the right strategy to get there.
- Direct management support — routines and follow-up so the goal doesn't stay on paper.
- Governance structure — the scheme that ensures execution happens in the day-to-day, not just in the monthly meeting.
In practice, what this unlocks
Complete view of every customer touchpoint
Metrics and conversion of each stage
Understanding of how much each channel contributes to company revenue
Visual identification of the biggest gaps in the channel journey, to prioritize optimizations
Clarity on lack of channel diversity, or channels with low performance
Goal projection model based on historical data
Goal gap redistribution model to the most suitable channels
Management visibility for Marketing, Sales, and CS teams