Strategy with the CEO.
Execution with the leaders of your revenue teams.
Formal advisors, with monthly meetings, can generate good ideas — but once the meeting ends, the founder is on their own trying to put it into practice. A hands-on advisor brings the same experience and network, but stays closer to the business: the strategy reaches marketing, sales, and CS/CRM leadership directly, and they get support turning it into execution and performance indicators.
One method, two phases
Strategic Diagnosis
- —Full immersion into the business: product, channels, and how each one connects to revenue
- —Building the visual funnel, from click to revenue
- —Identifying the biggest gaps — prioritized by impact and effort
- —The company goal translated into numbers marketing, sales, and CS can execute
Execution & Governance
- —Goals and priorities organized and distributed by team, with clear ownership
- —Direct support helping each leader build a routine around hitting their number
- —A governance structure that keeps execution on track between sessions — not a plan that stays trapped in a slide deck
More frequent sessions, in person or remote. Built for founders who need a partner that goes beyond strategy and into execution — not a full-time hire, not a one-off consulting engagement.
Hands-on: it's not just decisions, it's execution
Most advisors sit with the CEO, hand over a strategic direction, and leave. My role goes further: after aligning strategy with the CEO, I go directly to marketing, sales, and CS/CRM leadership to support execution — helping translate the strategic decision into routines, indicators, and real results inside each team.
Experience built inside the market, not just in theory
That experience includes brands like Electrolux, Panvel, Netshoes, Magazine Luiza, Acura, EDP Energia, Ânima Educação, JBL, Embraer, Superlógica, Habib's, Omie, Azion, Studio Z, and Wunderman Thompson.
Sharpened in one of the world's most competitive digital markets
Brazil has run one of the most demanding digital markets in the world for over a decade: expensive paid media, price-sensitive consumers, and a mobile-first, WhatsApp-driven commerce culture that forced marketers to get resourceful long before "channel diversification" became a global talking point. Brazilians are among the most active social media users on the planet, and Brazilian teams have spent years building real relationships inside chat apps and communities — not just running funnels on a landing page.
That environment produces a specific kind of advisor: used to doing more with less, building genuine relationships instead of just buying attention, and adapting fast when a platform's rules change overnight. That's exactly the skill set today's AI-driven, attention-fragmented market demands — including in the US.
I bring that background directly into how I work with US founders: a resourceful, relationship-first, channel-diverse approach to growth, sharpened in one of the world's most competitive digital markets.
All of this runs inside a method
The work is guided by the Revenue Tree: a connected view, from your customer's first click to the revenue that lands in the bank, used to find gaps and distribute goals across teams.
See the full methodology →