Content at the Center
Why content stopped being a channel and became infrastructure.
8 min
04 — Research Lab
What makes a brand relevant after AI?
Studies, essays, videos, and reflections on content, branding, creator economy, and the future of attention. A lab of ideas — not a blog.
Featured thesis
Content at the Center
A thesis on why content stopped being a channel and became the infrastructure relevant brands are built on.
Shorts
Ideas in short form
1:42
Why retention is the new growth
0:58
The end of the traditional funnel
2:11
AI doesn't kill brands. It kills generics.
1:25
Content is the new paid media
Essays
Long-form
The attention economy after AI
What changes when everyone produces and almost no one listens.
12 min
Founders as media
Why the CEO became the most valuable brand asset.
6 min
Speaking & Events
Where I've been recently
SXSW 2025
The future of relevant brands
RD Summit
Growth with substance
Guest podcast
Series on exits and what comes next
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Essays, videos, and reflections straight to your inbox — not another generic newsletter.